AI applied to commerce10
AI Commerce
AI Commerce is the application of artificial intelligence — predictive models, LLMs, autonomous agents — to digital commerce operations: product discovery, search, personalization,…
Read definition→LLM
An LLM (Large Language Model) is an artificial intelligence model trained on enormous volumes of text to predict and generate language coherently.
Read definition→RAG
RAG (Retrieval-Augmented Generation) is a technique that combines a language model (LLM) with an external information retrieval system, generally a vector database.
Read definition→Embeddings
Embeddings are numerical representations of the meaning of a text, image or data item, expressed as vectors — lists of numbers — in a multi-dimensional space.
Read definition→Vector database
A vector database is a storage system designed specifically to hold embeddings — numerical vectors that represent meaning — and to find, among millions of records, which ones are closest…
Read definition→Agentic Commerce
Agentic Commerce is the digital commerce model where autonomous AI agents act on behalf of a buyer—or a company—executing the complete purchase process: discovery, comparison,…
Read definition→AI Agent
An AI agent is a system built on one or more language models that can perceive a goal, plan a sequence of steps, and execute actions—querying data, invoking APIs, making intermediate…
Read definition→MCP
MCP (Model Context Protocol) is an open standard, introduced by Anthropic in November 2024, that defines a common way for language models and AI agents to connect with external tools,…
Read definition→Semantic search
Semantic search is an information retrieval method that finds relevant results based on the meaning of a query, not on literal word matching.
Read definition→AI personalization
AI personalization is the use of machine learning models and language models to adapt, in real time, which product, content, price, or message is shown to each user, based on their…
Read definition→Modern commerce architecture07
MACH architecture
MACH is an acronym describing four software architecture principles for digital commerce: Microservices, API-first, Cloud-native and Headless (a backend decoupled from the frontend).
Read definition→Headless Commerce
Headless Commerce is a digital commerce architecture in which the backend (catalog, inventory, checkout, business logic) is decoupled from the frontend (the interface the user sees).
Read definition→Composable Commerce
Composable Commerce is an architecture strategy in which a digital commerce platform is built by assembling independent, specialized components — search, catalog, checkout, promotions,…
Read definition→Cloud Native
Cloud Native describes applications designed from the ground up to run on elastic cloud infrastructure, taking advantage of containers, automatic orchestration and horizontal scaling.
Read definition→API First
API First is a software design approach in which the application programming interface (API) is designed and built before any user interface, treating it as the primary product rather…
Read definition→Microservices
Microservices are a software architecture style in which an application is built as a set of small, independent, specialized services, each responsible for a single business function…
Read definition→Headless CMS
A Headless CMS (headless Content Management System) is a content management system where the content — text, images, video, metadata — is stored and managed decoupled from how it is…
Read definition→Commerce data systems03
PIM
A PIM (Product Information Management system) is a centralized system that stores, organizes, and distributes all the information in a product catalog — descriptions, technical…
Read definition→OMS
An OMS (Order Management System) is the platform that coordinates the complete lifecycle of an order — from creation to delivery or return — across multiple sales channels and inventory…
Read definition→CDP
A CDP (Customer Data Platform) is a system that unifies customer behavior and identity data from multiple sources — web, app, point of sale, email, customer service — into a single,…
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